Airline Marketing & Management
Behind every full flight is a commercial team that priced it, sold it and filled it. This diploma takes you inside the business of airlines — marketing, sales, distribution, alliances and revenue management — preparing you for the commercial careers that keep the industry profitable.
The commercial engine of aviation
Airlines, travel companies, GDS providers and airports all need commercial talent who understand aviation.
Airline Sales & Marketing
Route marketing, corporate sales, campaigns and brand management.
Reservations & Distribution
Fares, distribution channels, GDS and online sales.
Revenue & Commercial Analysis
Pricing, yield and revenue-management support roles.
Curriculum & core topics
The programme blends aviation knowledge with marketing and management, including:
- Fundamentals of Air Transport & the Airline Industry
- Principles of Marketing & the Marketing Mix
- Airline Sales, Distribution & Alliances
- Market Research & Consumer Behaviour
- Revenue Management & Pricing Fundamentals
- Customer Relationship Management
- Digital Marketing & Communication
- Entrepreneurship & Business Management
Full unit list available from the department.
Who can apply draft — confirm cut-offs
- KCSE certificate (mean grade to be confirmed)
- Interest in business, marketing and aviation
- Good command of English (medium of instruction)
- International applicants welcome
Exact entry grades to be confirmed by the admissions office.
Aviation-specific business training
Business skills, aviation context
Unlike a general marketing course, this diploma is built around the airline industry — its economics, distribution and customers — delivered under TVETA with IATA-aligned content, at Kenya's aviation college.
Start your application
Is this a marketing course or an aviation course?
What jobs can it lead to?
Can I study in the evening or online?
Build the business side of aviation
Applications for the September 2026 intake are open at Kenya Aeronautical College, Wilson Airport, Nairobi.