A tour operator
A tour operator is a person who is responsible for operating and providing vacation
through contracting, booking and packaging together of the various components of a
tourist such as hotel, transportation, meals, guides, optional tours and sometimes fight.
Many tour operators are considered land only operators and focus on the aspects of a
tourist package once they have arrived at their destination.
Travel agents hold the role of selling and administering packages from various tour operators to their personal clients based on what they’re looking for and what package suits
each client best. While many tour operators focus on a select concentration of destinations most travel agents can specialize in a range of destinations and then they can help
one narrow down their package for that specifc destination or area they are looking to
travel to based on their budget, preferred method of travel and interests. Travel agents
will then work directly with the tour operator to perfect requests and provide the tour
operator with the information and payments they need.What are the duties and responsibilities of a Tour and Travel Operator?
Responsibilities of a tour operator vary according to the time of year and size of the
company they work for. However, they may include some of the following
deciding how many holidays to sell each season and the resorts/countries to use
visiting resorts to ascertain accommodation quality and suitability
liaising with coach operators, airlines, hoteliers and resort reps
agreeing service levels, contracts and costs
confrming customer names with airlines/hotels
collecting, evaluating and responding (as appropriate) to customer feedback
using market research information to guide decisions
producing brochures and internet-based information
marketing holidays to clients via travel agents, websites, brochures and television advertising
handling bookings, invoicing and issuing of tickets
predicting profts or number of bookings
working with travel consultants from diferent travel agencies to put holiday packages
combining travel, accommodation and services such as sightseeing arrangements to
create holiday packages.
Employers of tour operators may include,
Private touring companies
Small specialist organizers
Major international tour operators
Vacancies are advertised online and in trade publications including Travel Trade Gazette
and Travel Weekly, as well as their online equivalents. Networking and speculative applications are advisable. A few larger companies operate graduate training schemes. Paid
summer vacation jobs may be available with some employers.
Qualifcations and training required
A degree is not a standard formal requirement for this role, though it may be an advantage. A diploma in Tours and Travel, cabin crew, in leisure, management, marketing, IT, or
languages are particularly likely to be relevant.
Pre-entry experience gained working as an intern with the general public or within the
hotel or tourism will strengthen your applications and improve your chances. It may be
possible to start work in a tour rep, tour guide or travel agent role and then move on to a
tour operator position.
Key skills for a tour and travel operator
A demonstrable interest in travel
Knowledge of key holiday destinations
Excellent interpersonal skills
Customer service skills
Good time management skills.
Travel & Tourism course subject
Principles of Marketing
Quality Mgmt. in Tourism
COURSE DURATION- 6 Months
COST OF TRAINING- KES 80,500
We will shortly upload the training curricular for International Tours and Travel. Thank you for your understanding.